![]() players have gone to an “ad-light” offering, Perrette said HBO Max with Ads will continue to be a strategic focus. Given that the company estimates a potential audience of 2 billion people across all free, ad-supported platforms globally, and the fact that an increasing number of U.S. Perrette noted that by blending Discovery+ with HBO Max, two more specialized offerings are becoming something of interest to an entire household, theoretically making it a better value for the money.Īdvertising is another key area of emphasis within the broader WBD streaming effort. While Perrette and his colleagues didn’t offer any precise guidance on pricing or details about subscription tiers during the call, they didn’t sound like they’d be shy about making aggressive moves (especially given the company’s challenged financial shape). Then, several months ago, Netflix leapfrogged it in the U.S., raising the price of its most popular offering to $15.49. market, and was encumbered by longstanding “most-favored nation” limitations on undercutting prices agreed upon with longtime HBO distribution partners like cable and satellite providers. HBO Max at launch was the priciest offering in the U.S. ![]() Perrette was unequivocal in predicting that prices will head “north,” saying the company sees an increase as “an opportunity, particularly in this environment,” as inflation grips the world economy and other streaming players (even Apple) jack up rates. RELATED: Warner Bros Discovery Q3 Earnings: Deadline’s Full Coverageĭuring the company’s quarterly earnings call with Wall Street analysts, Perrette, addressed pricing and other aspects of the HBO Max-Discovery+ combo, which is now due in spring 2023, earlier than previous forecasts of summer.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |